MAP Policy

Minimum Advertised Pricing Policy (MAPP)

Effective:  April 1, 2018

Mercurius USA, Inc. (“Mercurius USA”) has built a reputation for strong brands and quality products by serving schools for nearly 30 years as well as partnering with retailers for almost 20 years. By not adhering to the established Minimum Advertised Price Policy (“MAPP”), a retailer can have the dramatic effect of diminishing or detracting from the perceived value of Mercurius USA’s varied products. The internet, with its worldwide impact, has the possibility to cause great harm to any company’s products if they are advertised at prices that will eliminate any legitimate retail competition.  Resellers, Retailers, Distributors that have met Mercurius USA’s guidelines to become authorized retailers are hereinafter referred to as a “Retailer”.

This unilateral MAPP shall not constitute an agreement between Mercurius USA and Retailer and shall be implemented by Mercurius USA under the following guidelines:

• The minimum advertised price for any product purchased from Mercurius USA shall be advertised buy Retailer at or above the Manufacturer’s Suggested Retail Price (“MSRP”) from the Mercurius USA retail price list. Minimum advertised prices are established and adjusted by Mercurius USA at its sole and absolute discretion.
• The MAPP applies to all of Retailer’s off-site advertisements of Mercurius USA’s products in any and all media, including, but not limited to: flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, blogs, television, radio, social media and public signage.
• The inclusion in advertising of “free” or “discounted products” sold with a product covered by the MAPP would be contrary to the MAPP if it has the effect of discounting the adver­tised price of the covered product below the minimum advertised price.
• The MAPP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual consumer within the Retailer’s location, over the telephone, or online.

 It is Mercurius USA’s sole and absolute discretion without consultation with Retailer whether or not to provide prior notice or issue warnings before taking any action under this policy.

Mercurius USA is not seeking agreement from any retailer to adhere to this MAP policy. This MAP policy does not constitute an agreement or contract between any Mercurius USA or its affiliates and any Retailer.